visual identity

Grace Snellville is part of the Grace Family of Churches and therefore shares the logotype convention of the word Grace with the city/area name. Because it’s common for church names to include the word Grace, it’s important for users to follow these guidelines in order to properly identify as Grace Snellville church.

Guiding Principles

Identification: Use the logotype to inform the reader that the communication is from Grace Snellville, especially for external audiences.

Consistency: Consistent use reinforces the identity and brand of Grace Snellville.

Logotype Specifications

Logotype specs

Colors
These are the primary colors for the logotype

Pantone 2965C
C=100
M=56
Y=19
K=73
#00263e

Pantone Cool Gray 9C
C=55
M=46
Y=44
K=10
#76777a

Correct 1-color usage

White logotype on gray or dark background
Black logotype on white or light background

Logotype Do‘s and Don‘ts

Don't compress or stretch the logotype. Always scale in locked proportion.
Don't remake or use different fonts.
Don't change the colors.
Don't use dropshadows or other effects.
Don't use on backgrounds which obscure the logotype.
Don't reduce or enlarge pixel versions of the logotype (.jpg, .png). Use vector version for proportioned scaling.
Do use the logotype on a light, neutral background which doesn't obscure the logotype.
Do use the white logotype on backgrounds with sufficient contrast for legibility and clarity.